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trans-
chwyt
gimmick [ˈgɪmɪk] SUBST esp abw ugs
gimmick
OpenDict-Eintrag
gimmick SUBST
gimmick
PONS OpenDict

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Einsprachige Beispiele (nicht von der PONS Redaktion geprüft)
His veneer cracks and that was what was most important to us far and above any sort of gimmick or twist.
en.wikipedia.org
However, the word is older than its present use as an advertising gimmick.
en.wikipedia.org
This gimmick went over well with the fans, leading to a face turn.
en.wikipedia.org
The matches featured wrestlers portraying their characters (known in the business as gimmicks) in planned storylines that took place before, during and after the event.
en.wikipedia.org
Most matches have clean finishes and many of the promotions don't use any angles or gimmicks.
en.wikipedia.org