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велосипеде
eslogan
Oxford Spanish Dictionary
catchword [Am ˈkætʃˌwərd, Brit ˈkatʃwəːd] SUBST
1. catchword (slogan):
catchword
2. catchword → catchphrase
catchphrase SUBST
im PONS Wörterbuch
catchword [ˈkætʃˌwɜ:d, Am -ˌwɜ:rd] SUBST
catchword
im PONS Wörterbuch
catchword [ˈkætʃ·ˌwɜrd] SUBST
catchword
PONS OpenDict

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Einsprachige Beispiele (nicht von der PONS Redaktion geprüft)
It is often taken into account when writing songs, catchphrases, advertising slogans, jingles etc.
en.wikipedia.org
The show also coined unique phrases that, briefly, became catchphrases, such as wonderfulness.
en.wikipedia.org
Not only are we subjected to the usual, mainly three-word, slogans but now there are also catchwords -- the latest being the "spendometer".
www.theage.com.au
A catchword for the confused lighting shining this way and that in any and every modern city.
www.slate.com
Agility of the sort found in a go-kart, was the catchword.
www.carsguide.com.au