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заковыристая
eslogan

Oxford Spanish Dictionary

catchword [Am ˈkætʃˌwərd, Brit ˈkatʃwəːd] SUBST

1. catchword (slogan):

catchword

2. catchword → catchphrase

catchphrase SUBST

im PONS Wörterbuch

catchword [ˈkætʃˌwɜ:d, Am -ˌwɜ:rd] SUBST

catchword
im PONS Wörterbuch

catchword [ˈkætʃ·ˌwɜrd] SUBST

catchword

PONS OpenDict

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Einsprachige Beispiele (nicht von der PONS Redaktion geprüft)

Not only are we subjected to the usual, mainly three-word, slogans but now there are also catchwords -- the latest being the "spendometer".
www.theage.com.au
A catchword for the confused lighting shining this way and that in any and every modern city.
www.slate.com
Agility of the sort found in a go-kart, was the catchword.
www.carsguide.com.au
In its more basic iteration, the catchword for the overall ambiance is traditional, with black largely dominating the interior.
www.auto123.com
It became a popular catchword and played a large role in theories of modern design.
en.wikipedia.org