Set against this background, the speakers and participants in the thematic forum looked at a question of key importance for the future : as a resource that is crucial for sustaining both life and the global economy, how we can protect soil and at the same time use it more productively ?

Companies such as McDonald ’ s have an enormous impact on consumer behaviour.

Dietlind Freiberg, who works for McDonald ’ s Germany, emphasised that close cooperation with food producers in Germany and throughout the world was important for conserving and protecting soil in the long term.

The main focus here is on projects aimed at children and youngsters, but other social and cultural projects are also featured.

McDonald's Children’s Aid Foundation Hochland has also supported the Ronald McDonald Houses in Germany for many years with cheese donations.

Braunschweig / Hansestraße Exit.

Entrance to the hotel via McDonald’s.